Check out VEDP’s Ad for the UCI Road World Championships on NBC Sports

Tuesday, 22 September 2015 16:41 by Info@YesVirginia.org
As many of you are already aware, the 2015 UCI Road World Championship cycling event is taking place in Richmond this week. Excitement has built around the event, which is returning to the U.S. for the first time in nearly 30 years...

As many of you are already aware, the 2015 UCI Road World Championship cycling event is taking place in Richmond this week.

Excitement has built around the event, which is returning to the U.S. for the first time in nearly 30 years. It is a huge coup for Richmond to have been selected as the host city and furthers its reputation as a global destination. The championships are held annually in an international city chosen by the Union Cycliste Internationale through a competitive bidding process.

With 450,000 spectators expected to watch the race onsite and a TV audience in the hundreds of millions, this is certainly a tremendous opportunity to represent Virginia on the world stage. 

The Virginia Tourism Corp. has partnered with Richmond 2015, the organizer of the nine-day event, and will air 500 30-second commercials across U.S. domestic television broadcasts during the event. As part of Virginia's sponsorship, VEDP received a portion of these spots and produced a new commercial tailored to the UCI event that is airing on NBC Sports Network during the race this week.

VEDP worked with Richmond companies Elevation Advertising to create the ad and The Branching to produce it. Overcoast developed the original background track, incorporating the cycling sounds.

Richmond is fortunate to have a strong cycling culture and was able to draw upon local talent to film the ad. We’re grateful to Carytown Bicycle Company, who provided items for the shoot, and local cyclist John Eiler, who rides for Team Carytown Bicycle Company and appears in the commercial.

Sports commentators have already remarked on the beauty of the city and the diverse and challenging courses that Richmond offers to competitors.

To learn why Virginia is a great place to live, work and play, click here. Check out our TV ad below.

Richmond, Hampton Roads and Charlottesville are Top Happiest Metro Areas in the U.S.

Friday, 25 July 2014 15:53 by Info@YesVirginia.org
Richmond/Petersburg was ranked No. 1 and Hampton Roads (Norfolk/Virginia Beach/Newport News) was ranked No. 2 on the National Bureau of Economic Research list of Top 10 Happiest Metropolitan Areas with a Population Greater Than One Million. Charlottesville was ranked No. 1 as the U.S. Metropolitan Area with the Highest Reported Happiness...

Richmond/Petersburg was ranked No. 1 and Hampton Roads (Norfolk/Virginia Beach/Newport News) was ranked No. 2 on the National Bureau of Economic Research list of Top 10 Happiest Metropolitan Areas with a Population Greater Than One Million. Charlottesville was ranked No. 1 as the U.S. Metropolitan Area with the Highest Reported Happiness.

Economists at Harvard University and the University of British Columbia published a working paper called “Unhappy Cities” through the National Bureau of Economic Research. NBER is the nation’s leading nonprofit economic research organization, with more than 1,300 economics and business professors teaching across North America.

The authors of the study, Edward Glaeser, Joshua Gottlieb and Oren Ziv, used the Behavioral Risk Factor Surveillance System, a self-reported study on happiness conducted by the CDC, as their primary data source. Because the BRFSS data reports the county where a respondent lives, the authors were able to link responses with location.

They then performed a series of regression analyses to control for individual factors, such as education, income and race, to come up with an adjusted life satisfaction estimate for each MSA.

The authors discovered there is indeed a correlation between happiness and location. They also found that self-reported unhappiness is highest in declining cities, areas linked with lower levels of population and income growth.

It comes as no surprise that multiple regions in Virginia received top marks in this study. With more than 400 years of rich history, the Commonwealth offers employers and citizens an affordable cost of living, access to parks and natural resources ranging from the mountains to the ocean, and recreational opportunities from historical sites to modern sports, entertainment and cultural venues. To learn why reports like this give Virginia a top ranking on quality of life, click here.

A map of the U.S. which shows each metropolitan and rural areas' adjusted life satisfaction. Photo courtesy of the University of British Columbia.

Virginia’s Metro Areas Win Four Top Ten Rankings from Business Facilities Magazine

Friday, 31 August 2012 10:49 by Info@YesVirginia.org
Four Virginia locations received top ten rankings from Business Facilities Magazine’s 2012 Metro Rankings Report. Now in its eighth year, the report recognizes future economic leaders by ranking more than 350 Metropolitan Statistical Areas (MSAs) in 13 categories.

Four Virginia locations received top ten rankings from Business Facilities Magazine’s 2012 Metro Rankings Report. Now in its eighth year, the report recognizes future economic leaders by ranking more than 350 Metropolitan Statistical Areas (MSAs) in 13 categories.

Arlington and Richmond, Va., both earned top ten placements for Best Quality of Life. Virginia’s 57 state and national parks, top-ranked schools, low unemployment and abundant cultural resources routinely garner national attention.

Arlington, ranked No. 3, boasts the highest per capita income and the highest home values in the region, while Richmond, ranked No. 9, offers the state’s top ranked hospital and largest four-year college.

The Blacksburg-Christiansburg-Radford, Va., area received a top five win in the Jobs Growth Leaders category with a No. 4 ranking.  Home to Virginia Tech, Radford University and New River Community College, the region’s rapid growth is supported by a highly educated workforce.

Norfolk, Va., gained the No. 7 spot in the Logistics Leaders - Ports category. The Port of Virginia is the deepest port on the U.S. East Coast, linking Virginia to nearly 400 ports in more than 100 countries worldwide.
 
To learn more about Virginia’s winning combination of outstanding quality of life, strong workforce and excellent infrastructure click here.

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Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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